The tag line, It begins with baseball, inspired a campaign that paired baseball lingo with fun, similar situations around the ball park.
The 2013 campaign took us out of the ballpark and paired baseball lingo with everyday activities. From gardening to napping in the car, It begins with baseball.
Work done at walsh Branding
Shawn Kruggel Director, Brand Planning
Bob Welke Creative Director
Paul Woodard Art Direction, Design
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